Evaluation - CD Cover
I have learnt a lot in this project about different ways to create a CD cover. I learnt that when CD covers are made, a lot of consideration is taken into account in order to produce artwork that is eye-catching and will sell to the general public. When researching CD covers I found many examples of eye-catching artwork and I then compared them with each other to show the differences and how different sorts of art portray different genres of music.
When creating my own CD cover I chose to shoot in a low key/split lighting set up because I feel it is effective and more interesting than high key. I decided, because it is for a CD cover and is about music, I would get my model to pose with a guitar. When thinking about backgrounds I decided on a photo of Brooklyn Bridge in New York with all the lights lit up because I thought it was an effective image and would work well in the style that I have chosen, in that I have made my photo slightly transparent so you can see the image behind it. I think I particularly worked well with the guitar because of the light brown colour of the wood. The way the sky looks because of the filter I put on it, it looks slightly like a space galaxy so it makes the artwork look slightly unusual and gives it a slight edge.
I enjoyed this project because I learnt new skills on Photoshop that I can use in future. I also learnt a lot about marketing when it comes to selling albums and found out what goes into them to make them sell. When doing my research I discovered that before CDs existed and LPs/EPs were the main selling points in the music industry, they used to come with various added extras like cut out inserts, lyrics and a gatefold sleeve.
If I had to do this project again I would keep the same idea and layout but I would re shoot the studio photo and include more of the guitar as I feel the woodwork of the guitar looked very effective with the lights of the background image that I scanned in. I also think I would change the editing I did on Photoshop as well because when I put the filter on called ‘Pin Light’ I selected the whole of my model and the guitar to fill it into, but if I did this again, I would change it so that the filter wasn’t on the model’s face because the sky of the image is quite grainy and also slightly green so it doesn’t look right on the face as there are green dots in the hair and on the face. To do this I would use the paintbrush tool and erase the filter from those areas.
Making a CD cover
· The first thing you have to do is choose is the background for your cover which will be either solid colour, an image of your choice or a pattern to suit the genre or artist.
· The next step is to insert your main image/text, which will most likely be the album title or an image of the artist/band.
· When printing your CD cover design it will need to be printed on what is known as ‘heavy-duty paper’.
· The last step is to cut it to size to fit into the case, which for most CDs is the standard size of 12x12cm.
I have chosen to create a CD cover for the genre Singer/songwriters are musicians who write, compose and sing their own music. The term singer/songwriter is closely associated with the folk-acoustic tradition. These musicians provide their own accompaniment using typically guitar or piano. Their songs are sometimes angled towards particular issues- introspective, sensitive, romantic, and confessional. The term has usually been used to refer to certain performers in rock, folk and pop music genres. The idea of a singer/songwriter can be traced back to ancient bardic oral tradition (Bardic poetry refers to the writings of poets in the Bardic schools of Ireland and the Gaelic parts of Scotland), which existed in a variety of forms throughout the world. Some examples of singer/songwriters include: Taylor Swift, Demi Lovato, Ed Sheeran, Stevie Wonder, Katy Perry, Bruce Springsteen and Jon Bon Jovi. Although these artists are all classed as singer/songwriters, their music is all very different, for example, Bruce Springsteen and Bon Jovi both produce rock music and also a bit of country, whereas artists like Katy Perry and Demi Lovato produce pop music.
Photographers that have created album covers
Many photographers and illustrators have been used to produce a variety of memorable LP/CD covers, from both inside and outside of the industry. Photographer Mick Rock produced some of the most representational album covers in the 1970s. Some of his work includes, Queen’s Queen II, Syd Barrett’s The Madcap Laughs, and Lou Reed’s Transformer. Many graphic artists and illustrators have used their talents to create memorable music packages as well as photographers. Some of these include, Andy Warhol (The Velvet Underground, The Rolling Stones), Jamie Reid (The Sex Pistols), Gottfried Helnwein (Marilyn Manson), Shepard Fairey (Johnny Cash) and many more. Legends from photography and video/film who have also created record cover art include, Annie Leibovitz (John Lennon, Bruce Springsteen, Patti Smith) and Robert Mapplethorpe (Patti Smith, Peter Gabriel), plus more. With the increasing demand of digital music download services and the cost of conducting business, the purpose and popularity of the album cover is evolving. While the industry tried to keep up with technological changes, the role that packaging will play in sales in the future is uncertain. Although the role of packaging is certainly changing, digital forms of packaging will continue to rise, and that to some extent will eventually take the place of physical packaging altogether. MP3 and WMA music files are embedded with digital album artworks called cover images in jpeg format. As of 2008, physical music items, such as LPs and CDs etc, with a physical artwork cover, continue to outsell digital downloads.